Which feature makes a sales contest deceptive?

• A. It offers multiple prizes
• B. It misrepresents chances of winning
• C. It is restricted to store employees
• D. It requires a high entry fee

Answer: (B)

Deception in a sales contest comes from misrepresenting a material fact that influences a consumer’s decision. If a promoter claims you have a real chance to win, but the odds are false or distorted, participants are misled about how likely they are to succeed. That kind of false or misleading information about the probability of winning is what makes the contest deceptive and is typically illegal under consumer protection laws.

Offering multiple prizes isn’t inherently deceptive; it’s just part of how a contest is structured. Restricting participation to store employees isn’t deception by itself, though it limits who can enter. Requiring a high entry fee could raise fairness concerns, but it doesn’t by itself mislead about one key fact: the actual chances of winning. So the core deceptive feature is the misrepresentation of winning odds, because it directly misleads participants about their real likelihood of success.